This Privacy Policy explains how Abmantra (abmantra.com) collects, uses, stores and protects information about visitors and users of our website.
By using abmantra.com you agree to the collection and use of information in accordance with this policy. If you do not agree with any part of this policy please discontinue use of the website.
Website: https://www.abmantra.com Operated by: Abmantra Editorial Team Location: New Delhi, India Contact: abmantra1314@gmail.com
What information we collect
Information you provide directly
Comments: When you leave a comment on an article we collect your name, email address, website URL (optional) and the content of your comment. We also collect your IP address and browser user agent string to help detect and prevent spam.
Contact form submissions: When you use our contact form we collect your name, email address and the content of your message. This information is used solely to respond to your enquiry and is not used for any other purpose without your consent.
Email subscriptions: If you subscribe to updates from Abmantra we collect your email address. You can unsubscribe at any time using the link included in every email we send.
Information collected automatically
Cookies: Cookies are small text files stored in your browser when you visit our website. We use cookies for the following purposes:
- Comment convenience – if you leave a comment you may opt in to saving your name, email and website in cookies for one year so you do not have to re-enter them next time
- Session cookies – temporary cookies set when you browse the site, discarded when you close your browser
- Login cookies – if you have an account on our site, login cookies last for two days. If you select “Remember Me” your login persists for two weeks
- Analytics cookies – we use Google Analytics to understand how visitors use our site. This data is anonymised and used only for improving our content
You can disable cookies through your browser settings. Note that disabling cookies may affect some website functionality.
Log data: Like most websites our server automatically records information your browser sends when you visit including your IP address, browser type, pages visited, time and date of visit and time spent on pages. This data is used for security and performance monitoring only.
Google AdSense and advertising
Abmantra uses Google AdSense to display advertisements. Google AdSense is operated by Google LLC.
How AdSense works: Google AdSense uses cookies and similar tracking technologies to serve ads based on your prior visits to our website and other websites. Google’s use of advertising cookies enables it and its partners to serve ads based on your visit to abmantra.com and other sites on the internet.
Your AdSense opt-out options: You may opt out of personalised advertising by visiting Google’s Ads Settings at https://www.google.com/settings/ads or by visiting the Network Advertising Initiative opt-out page at http://www.networkadvertising.org/managing/opt_out.asp
For more information about how Google uses data collected through AdSense, please review Google’s Privacy Policy at https://policies.google.com/privacy
Google DoubleClick DART cookies: Google uses DART cookies to serve ads to visitors of abmantra.com based on their visit to our site and other sites on the internet. You may opt out of DART cookies by visiting the Google Ad and Content Network Privacy Policy at https://policies.google.com/technologies/ads
Affiliate programmes
Abmantra participates in affiliate programmes including the Amazon Associates Programme and the Flipkart Affiliate Programme.
Amazon Associates: Abmantra is a participant in the Amazon Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.in. As part of this programme, Amazon may use cookies to track purchases made through our affiliate links. For more information please review Amazon’s Privacy Notice at https://www.amazon.in/gp/help/customer/display.html?nodeId=200534380
Flipkart Affiliate: Abmantra participates in the Flipkart Affiliate Programme. Flipkart may use cookies to track purchases through our affiliate links. For more information please review Flipkart’s Privacy Policy at https://www.flipkart.com/pages/privacypolicy
Affiliate links are clearly identified in our articles. We earn a small commission when you purchase through these links at no additional cost to you.
How we use your information
We use the information we collect for the following purposes only:
- To publish and manage reader comments on our articles
- To respond to messages sent through our contact form
- To send email updates if you have subscribed (you can unsubscribe at any time)
- To serve relevant advertisements through Google AdSense
- To monitor and improve website performance through anonymised analytics
- To detect and prevent spam and fraudulent activity
- To comply with legal obligations under Indian law
We do not sell your personal data to any third party. We do not use your personal data for purposes beyond those listed above without your explicit consent.
Who we share your data with
We share data only with the following third parties and only to the extent necessary for their stated purpose:
Google: For AdSense advertising, Analytics and Gravatar integration. Google’s privacy policy: https://policies.google.com/privacy
Amazon: For affiliate programme tracking. Amazon’s privacy notice: https://www.amazon.in/gp/help/customer/display.html
Flipkart: For affiliate programme tracking. Flipkart’s privacy policy: https://www.flipkart.com/pages/privacypolicy
Akismet: For spam detection on comments. Akismet’s privacy policy: https://automattic.com/privacy
WordPress.com / Automattic: our website platform. Automattic’s privacy policy: https://automattic.com/privacy
We do not share your personal data with any other third party without your explicit consent except where required by Indian law or a valid legal order.
Data retention
Comments – approved comments and their associated metadata are retained indefinitely so we can maintain the integrity of article discussions. You may request deletion of your comments at any time by contacting editorial@abmantra.com
Contact form data – messages submitted through our contact form are retained for up to 12 months and then deleted unless ongoing correspondence requires longer retention.
Analytics data – anonymised Google Analytics data is retained according to Google’s standard retention policies. No personally identifiable information is retained in Analytics.
Cookies – as described in the cookies section above. Comment convenience cookies last one year. Login cookies last two days or two weeks with “Remember Me.”
Your rights over your data
As a user of abmantra.com you have the following rights regarding your personal data:
Right to access – you may request a copy of the personal data we hold about you.
Right to correction – you may request that we correct inaccurate personal data we hold about you.
Right to erasure – you may request that we delete your personal data. We will comply unless we are required to retain it for legal or security purposes.
Right to withdraw consent – where processing is based on consent (such as email subscriptions) you may withdraw consent at any time.
Right to lodge a complaint – if you believe we have not handled your data correctly you may lodge a complaint with the relevant data protection authority.
To exercise any of these rights please contact us at abmantra1314@gmail.com. We will respond within 30 days.
Indian law compliance
Abmantra is operated from India and is subject to the following Indian legislation:
Information Technology Act, 2000 (IT Act) – We comply with the provisions of the IT Act and its associated rules including the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.
Digital Personal Data Protection Act, 2023 (DPDP Act) – India’s Digital Personal Data Protection Act 2023 governs the processing of digital personal data in India. Abmantra processes personal data only for lawful purposes and only to the extent necessary for those purposes. We implement reasonable security measures to protect personal data from unauthorised access, disclosure or loss.
As a data fiduciary under the DPDP Act we commit to:
- Processing personal data only for the purposes disclosed in this policy
- Not retaining personal data beyond the period necessary for its stated purpose
- Implementing reasonable security safeguards
- Responding to data principal requests within 30 days
For any data-related grievances under Indian law please contact our grievance officer at contact@abmantra.com. We will respond within 30 days as required by applicable Indian law.
International users — GDPR
If you are visiting abmantra.com from the European Union or European Economic Area your data may be processed outside the EU. By using our site you consent to this processing.
EU users have additional rights under the General Data Protection Regulation (GDPR) including the right to access, rectification, erasure, restriction of processing, data portability and the right to object. To exercise these rights please contact abmantra1314@gmail.com.
Children’s privacy
Abmantra does not knowingly collect personal information from children under the age of 13. Our content is not directed at children under 13.
If you believe a child under 13 has provided personal information to us please contact us immediately at abmantra1314@gmail.com and we will take steps to delete that information promptly.
Third-party websites
Articles on abmantra.com may contain links to external websites. This privacy policy applies only to abmantra.com. We are not responsible for the privacy practices of any external website. We encourage you to review the privacy policy of every website you visit through links on our site.
Embedded content
Articles on abmantra.com may include embedded content such as YouTube videos or social media posts. Embedded content from other websites behaves as if you had visited that website directly and may collect data about you, use cookies and track your interactions. Please refer to those websites’ privacy policies for more information.
Security
We implement reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, misuse or alteration. However no internet transmission is completely secure and we cannot guarantee absolute security of data transmitted to or from our website.
Changes to this privacy policy
We may update this Privacy Policy from time to time. Material changes will be reflected in the “Last updated” date at the top of this page. We encourage you to review this page periodically. Your continued use of abmantra.com after any changes constitutes acceptance of the updated policy.
Contact us
For any privacy-related questions, data requests or complaints:
📧 abmantra1314@gmail.com (for content-related data queries)
Grievance Officer (Indian IT Act / DPDP Act)
- Name: Bhawna Anand
- Email: abmantra1314@gmail.com
- Response time: within 30 days
- Address: New Delhi, India
This Privacy Policy is governed by the laws of India. Any disputes arising from this policy shall be subject to the jurisdiction of the courts of New Delhi, India.